top of page

Our Story

We're experienced marketing operators committed to helping clients grow and achieve their marketing goals. With over two decades of experience working with companies at every stage of growth across 4 continents, we combine strategic acumen, creative savvy, and a data-driven approach that yields results. 

Capabilities

    • Market entry planning

    • Target segment prioritization

    • Route-to-market design

    • ICP Definition

    • Launch planning & execution

    • Brand positioning

    • Marketing roadmap development

    • Budget optimization

    • Performance metrics & KPIs

    • Portfolio optimization

    • Product-market fit analysis

    • Feature prioritization

    • Roadmap alignment

    • Brand positioning

    • Marketing roadmap development

    • Budget optimization

    • Performance metrics & KPIs

    • Customer needs analysis

    • Competitive landscape mapping

    • Market opportunity sizing

    • Buy/build/partner decisions

    • Brand positioning

    • Marketing roadmap development

    • Budget optimization

    • Performance metrics & KPIs

    • Value-based pricing models

    • Package optimization

    • Monetization strategy

    • Market-aligned pricing

    • Brand positioning

    • Marketing roadmap development

    • Budget optimization

    • Performance metrics & KPIs

Project Samples

We've been fortunate to work with a multitude of brands across a variety of travel and technology verticals. Here's a sample of some of the work we've done.

Cvent - Meeting and Event Tech Provider

Led the effort to reposition company's array of discrete solutions as a unified platform, and relaunched the offering to the market. Architeched growth strategy that combined organic , digital marketing, and M&A growth to increase top line growth by 50%.

ATPCO - Aviation Pricing Distribution Platform

Partnered with leadership team to architect first major brand refresh in over a decade and supported the acquisition and integration of Routehappy - leading to the modernization of the company and market expansion.

GBTA - Global Business Travel Association

Helped the Association grow its global reach and achieve new event and membership records post-Covid.  Spearheaded AI thought leadership efforts and developed new customer and membership marketing intiatives to expand reach and loyalty.

Casepoint - SaaS eDiscovery Platform

Completed holisitc assessment of marketing capability that delivered messaging, web, and demand gen improvements. And partnered with sales and strategy teams to develop marketing plan in support of annual pipeline targets. 

LiveIntent - SaaS AdTech Platform

Conducted a holistic assessment of the Product Marketing function and delivered targeted recommendations for improvement in product launch and GTM processes, Positioning  and Messaging, and Sales Enablement.

Altum - SaaS AdTech Platform

Stood up the marketing function from messaging to martech. Built data-driven thought leadership demand gen program resulting in 3x increase in inbound leads. 

Leadership

Kevin Fliess.jpg

Kevin Fliess

Owner

For over 20 years, Kevin has helped travel and technology companies differentiate their businesses in competitive market segments and develop profitable marketing strategies that propel growth.

LinkedIn

Our Approach

Our consulting approach is straightforward: who you see is what you get. From day one, we work with you directly. We combine strategic insight with hands-on support, leaning on our operational experience to drive real results. We're here to understand your unique challenges and collaborate on practical solutions that deliver lasting value. For us, consulting isn’t just about providing advice; it’s about partnering with you every step of the way to make an impact where it matters most.

bottom of page